RuHH means “the soul” in Persian. Just like the purity of the soul, we dream of  simplicity and beauty of life, and that gets informed in our art.


At RuHH, we believe that less is more. It means more space and time for more beautiful handcrafted experiences – envisioned and handcrafted at our U.S studio. We’re passionate about creating timeless, sustainable designs.

It is a special kind of uniqueness we aspire to – Minimalism with an edge.


RuHH Artwear – as we love to call it – is completely handcrafted and unique. My association with different corners of the globe deeply influenced my design sensibility – my travels, India where I grew up, and the U.S., my home where I now live. The creations showcase  the magnetism of designs of bygone era rooted in Asian tradition on one hand, and on the other, clean lines and geometric construction with the occasional surprise of asymmetry. We like to think that we bring forth the best of both our Asian pasts and our American present – the result being that of elegance, classic with a hint  of modern and edgy elements.

We fervently believe that keeping our collections unique helps you, with needing fewer special pieces – treasured items that you can wear season after season, year after year. We focus on creating designs that set trends rather than following them. Our timeless aesthetic allows our collections to stay alive and relevant beyond several months. RuHH Artwear stands as a proud, sustainable alternative to “disposable” or “fast” fashion – both in terms of design philosophy and production approach.

As we say, RuHH is timeless, and forever.

PS: I have always enjoyed an up-close and personal relationship with you. If you need to connect, I am reachable at :